What are Surveys and User Feedback?

Surveys and User Feedback are methods of gathering information from a group of people. Surveys are structured questionnaires that are used to collect information from a sample of individuals. They can be delivered online, via email, phone, or in-person, and can be used to collect information on a wide range of topics, such as opinions, attitudes, behaviours, and demographics. Surveys are a cost-effective way to gather information from a large number of people.

What are SEO and Analytics?

SEO (Search Engine Optimisation) and Analytics are two important concepts in the field of digital marketing.

SEO is the process of optimising a website or web page to improve its visibility and ranking in search engine results pages (SERPs). This is done by making the website or web pages more attractive to search engines like Google, Bing, and Yahoo. The goal of SEO is to increase the quantity and quality of website traffic from search engines. This is typically achieved through a combination of technical optimisation, content optimisation, and link building.

What is Data Analysis, Metrics & KIPs?

Data analysis, metrics, and KPIs (Key Performance Indicators) are closely related concepts that are used to assess the performance and effectiveness of a business or organisation. Data analysis is the process of reviewing, cleaning, and transforming raw data into meaningful information. It involves the use of quantitative and statistical methods to identify patterns, trends, and insights in data. These insights can then be used to make informed decisions about business strategies and operations.

What is Competitive Research?

Competitive research is a process of gathering information about a company's competitors, including their products, services, marketing strategies, and overall performance. The purpose of competitive research is to understand the competitive landscape and identify opportunities and threats. Competitive research can be split into two main categories: primary research and secondary research.