Human-Centred Design (HCD) is an approach to designing products, services, and systems that starts with the needs, preferences, and behaviours of the end-users. HCD emphasises the importance of understanding the user experience and involving u...

Psychology for UX design is the application of cognitive psychology principles to the design of digital interfaces and experiences. It involves understanding the way users perceive, process, and interact with information, and using this knowle...

Strategy is the process of creating a plan to achieve a specific goal. In the context of product and service design, strategy is the process of creating a plan to create a product or service that meets the needs of your target audience and hel...

Understanding Human Memory Blocks Human memory blocks refer to the different types of memory that humans use to encode, store, and retrieve information. These memory blocks play a critical role in how individuals interact with and perceive th...

Extensive research has proven how our brain's neurotransmitters react and how are triggered by events, interactions and the user experience of application software. Positive user experiences are shown to impact positively our brain and as resu...

Agile design processes have become increasingly popular in the field of user experience (UX) design. Agile methodologies emphasise flexibility, collaboration, and iteration, which makes them particularly well-suited for designing user-centric ...